• Okokimup@lemmy.world
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      5 days ago

      Bad branding doesn’t help. Saying the full words “anti-fascist” makes it clear what is being talked about. Antifa is pithy but to people who don’t know, it sounds like a shady terror organization.

    • BranBucket@lemmy.world
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      5 days ago

      My personal theory is that claiming antifa is bad allows them to imply that fascism is good without directly saying it, conditioning their base to accept all the face eating as just a cost of rooting out the wicked terrorists.

      I may be giving them too much credit, though.