This is why you see SKU numbers like 301710-A and 301710-B and the products appear identical.
They “give” Amazon the best price for 301710-A but they sell B on their website for the price they want. The physical retailers also like them because if they match prices - no they don’t - it’s not identical.
Kind of like the old black friday scam that pretty much every retailer uses to prevent pricing matching, just have a slightly different store only specific SKU.
This is why you see SKU numbers like 301710-A and 301710-B and the products appear identical.
They “give” Amazon the best price for 301710-A but they sell B on their website for the price they want. The physical retailers also like them because if they match prices - no they don’t - it’s not identical.
Kind of like the old black friday scam that pretty much every retailer uses to prevent pricing matching, just have a slightly different store only specific SKU.