The problem is targeted ads allow for really good data reporting. It’s really easy to show your ad dollars went to x million views with 98% of the audience in at least one of your demographics, and you had a Y% click through rate and a Z% conversion rate. This can make it look like it’s really effective, but it’s hard to say that it wasn’t some other advertising that got them there and the targeted spend was wasted.
Advertisers know a lot of their spending is wasted, but knowing which parts are actually a waste is pretty difficult.
I’m still curious what kinda scam that perpetually-screaming-dude-in-armor ads are pushing. I don’t even know what the title of the game is, but that annoying shit must work on a lot of people I guess.
The person in the image also is overestimating how many people use adblockers. Most people i know watch youtube on their cellphones or tvs infested with ads.
Ads aren’t just verbal, they are also visual. A “strong brand” would be instantly recognizable even if you don’t know the language at all.
E.g. you probably almost immediately know what this is, without even knowing the alphabet:
That’s kind of the point, advertisements are intentionally designed as brain worms which interact with deep parts of your brain and get you to instinctively associate them with something (ideally positive, but even general awareness is beneficial to the brand).
Everyone likes to think the ads don’t work.
The ads absolutely work.
They work on you as well.
Ads in general, sure. They work wonders, even on people who consider themselves immune to advertisement.
The post is about targeted ads, however. Do they really offer any substantial advantage? Let alone one worth all the data harvesting? Probably not.
The problem is targeted ads allow for really good data reporting. It’s really easy to show your ad dollars went to x million views with 98% of the audience in at least one of your demographics, and you had a Y% click through rate and a Z% conversion rate. This can make it look like it’s really effective, but it’s hard to say that it wasn’t some other advertising that got them there and the targeted spend was wasted.
Advertisers know a lot of their spending is wasted, but knowing which parts are actually a waste is pretty difficult.
People: Ads don’t work
Also people: Everyone knows what Raid Shadow Legends is
I know what it is, but I cringe at ads and am reluctant to buy anything that has been advertized to me
(Although this is nowhere near the behaviour of the average person, allegedly autism makes ads less effective because we are rational)
I should make a formal “The List” of products not to buy and put advertizers who get past my adblocking there
And yet I don’t know a single person who has ever played it.
Advertising works great when you have a good product and just need people to know it exists.
You got downvoted by the single person who actually plays Raid: Shadow Legends™.
I mean I think it is a game … Maybe? Something on mobile?
To be fair if a friend said “dude check this game called raid shadow legends” I would download it.
Not anymore. Intrusive ads made me automaticaly negative to the game. I would need at least 3 friends to say that now.
Hell I noticed I was reluctant to buy a pest spray recently because its brand was called “raid.”
Ah fuck I actually don’t have an argument for this one I’ve heard friends and family quote that shit
I’m still curious what kinda scam that perpetually-screaming-dude-in-armor ads are pushing. I don’t even know what the title of the game is, but that annoying shit must work on a lot of people I guess.
The person in the image also is overestimating how many people use adblockers. Most people i know watch youtube on their cellphones or tvs infested with ads.
yes: ads are the online equivalent of roaches
Other people: not using adblockers
Me: “How can you live like this?? To me this is an unacceptable standard of living”
Really? You mean the ads I’m shown in a language that I don’t speak work on me? How is that? Do they emit mind-control rays or something?
Ads aren’t just verbal, they are also visual. A “strong brand” would be instantly recognizable even if you don’t know the language at all.
E.g. you probably almost immediately know what this is, without even knowing the alphabet:
That’s kind of the point, advertisements are intentionally designed as brain worms which interact with deep parts of your brain and get you to instinctively associate them with something (ideally positive, but even general awareness is beneficial to the brand).
I guess you’ll just have to trust me when I say that I had no idea what the ads I was seeing were supposed to be about.