• hesh@quokk.au
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    2 days ago

    Yes, most people. Adblockers are used by a minority.

    • tresspass@lemmy.world
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      24 hours ago

      I wouldn’t believe it if I didn’t have multiple friends who I have recently noticed don’t have ad blockers. Absolutely feral behavior and they were properly shamed for it.

      • Rolder@reddthat.com
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        2 days ago

        Even then the proper way to do that would be to Adblock and then whitelist sites you support and know don’t have turbo intrusive ads

        • Yeah that’s what I do, but if they don’t know about adblock, they’re not gonna know about that.

          Same thing on every other creative platform. People don’t know that it’s much better off for the creators to receive support in buying merch or patreon than it is for them to get a small fraction of what YouTube makes in ad revenue

      • Whats_your_reasoning@lemmy.world
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        2 days ago

        they want to support the websites

        Are these people actually clicking on the ads and making purchases through them? Because if all they’re doing is letting the ads clutter space, but not interacting with them, does that really support the site at all?

        Someone on here some weeks ago had a beef with me saying I skip passed promo content in YouTube videos. They said something about wanting to support the videomakers. K, but if I’m not in the market for a new mattress (as an example of an ad I sometimes hear), it doesn’t make sense for me to listen to the sponsored mattress read-through. If I don’t make a purchase with the YouTuber’s promo code, then what’s the difference if I skip a couple minutes ahead? Do I owe a video “respect” by listening anyway? And if for some reason the advertiser cares more about me listening to their spiel than about me actually making a purchase, well, that’s silly and sucks for them.

        There are some things advertised that I’m never going to buy no matter how much they’re shown to me. Meal kits, gambling sites, men’s boxers, these are all things I’ve seen countless sponsored ad placements mid-video for, and they are all things I don’t use and can’t see myself using. Yet the ads persist.

        So I will continue skipping.

        • AmbitiousProcess (they/them)@piefed.social
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          2 days ago

          Are these people actually clicking on the ads and making purchases through them? Because if all they’re doing is letting the ads clutter space, but not interacting with them, does that really support the site at all?

          For the most part, no, it doesn’t support the site, since most Google ads are PPC (Pay-Per-Click).

          • AlfredoJohn@sh.itjust.works
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            1 day ago

            Sure but the metrics that companies produce after running an ad campaign to see if it was effective do not depend on those pay per click metrics. They will generally look at what the total sales or total amount of engagement with their content was pre and post the marketing campaign. If the number goes up they call it a success and will pay for another ad campaign. I guess the real question is are ad payouts for sites hosting them still generally based on pay per click or other engagement analytics that run after the campaigns are finished. That I am unsure of

    • Clent@lemmy.dbzer0.com
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      2 days ago

      It’s not actually most. It’s just enough to cover the ad spend.

      Someone needs to create malware that installs ad blockers. That will more than half their conversion rate.

      • papalonian@lemmy.world
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        2 days ago

        There’s plenty, with a bit of doing. Definitely not as easy as installing ublock through a browser extension store but very doable

          • parody@lemmings.world
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            15 hours ago
            • uBlock Origin Lite on Apple App Store (pretty new): https://apps.apple.com/us/app/ublock-origin-lite/id6745342698

            • uBlock Origin for Firefox on Android: https://addons.mozilla.org/en-US/android/addon/ublock-origin/

          • Fiery@lemmy.dbzer0.com
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            1 day ago

            Firefox on android can just install extensions. No clue about the iphone. I remember some chromium browsers also having extensions on Android but I’m not 100% sure which ones.

            There’s also DNS blocking of ads which can be set in your DNS settings or be part of your VPN connection. This will effectively block all ads too (even embedded ones in apps). On android ofc, yet again no clue about apple.