Reign again, thy machine

It’s a pretty steep hill for most people to make a full on switch like this. I have, for the past year or so just begun suggesting that people download the app (element for example) when the topic of evil tech companies comes up. At least that’s a first step. Then when such a topic comes up next time I ask if they tried it out etc. My hope has been that they would at least know one alternative when stuff like the recent Discord ID thing is happening