“reading” one of those pages but don’t remember what the page was about.

That’s one of the biggest tells of AI-written text. It uses a lot of words to say very little, but does so in a very authoritative-sounding (or needlessly flowery) way.

SEO-based business models used blogspam before. It’s the same SEO garbage that gets it into search results, but the content is now AI slop instead of contracted labour at pennies/word.

And search is garbage, now, because of enshittification; Google gets more money when you give up and couch the sponsored links, and re-query or load more pages of results to load more ads. So there’s no incentive for them to filter the spam.