Every Mac since macOS 13 (2022) ships a pair of daemons whose only purpose in life is to build a graph about who you are, who you know, how those people are related to you and to each other, how you communicate with them, where you go, what you do and when. In this post, we look into how this system works and give you a tool to peek into your own graph.
Only personalised ads do. If someone pays to be shown ahead of competitors no matter who’s doing the search, there’s no personalization.
I would argue that it’s bad in a different way. But also, I think non-targeted ads in the internet are very rare