The Charm highlights how Meta is framing Muse as [a tamagotchi] that can be easily personalized as a virtual assistant that’s unique to each user. For example, when you start using Muse, Meta encourages you to give it a unique name. Muse also appears as a friendly, furry creature, though you can change its appearance to your liking. That’s a big contrast from ChatGPT or Google’s Gemini, which converse as faceless chatbots…

Zuckerberg said his goal with Muse is to bring “AI superintelligence” to everyone. He noted that Muse is already helping millions of users, but added: “In the coming years, I expect Muse is going to grow into the personal superintelligence that billions of people around the world are going to use to accomplish their goals and improve their lives.”